It’s more common than not for art production departments to suffer from a serious case of the “hurry-up-and-wait.” Deadlines are missed, last minute changes are made, and content rapidly changes. While rushing to meet a last minute deadline, it can be easy to breeze past the fundamentals of artwork preparation.
To combat the chaos and prevent further delays from art production errors, I created the mnemonic “Five Basic Rules to Check” before printing.
Files, Bleeds, Resolution, Type, and Color
Below are the “Five Basic ...