Invitations, greeting cards, invoices, and advertisements are just a few of the many pieces of mail that one receives daily and many of these always arrive inside of an ENVELOPE. What most people don’t know is how many different shapes, sizes, and styles of envelopes there really are. Here are some quick tips when thinking about envelopes.
Envelopes are a First Impression
The envelope is a very important mailing tool, as it’s the first piece the end user sees. The most important goal ...
10 billion business cards are handed out each year and most are thrown out within a week. Splash color cards are held on to 10x longer than their standard cohorts. For every 2,000 business cards distributed, a company’s sales will increase by 2.5%. Despite knowing many facts and figures, it’s rare anyone contemplates the emergence of such a ubiquitous practice. While popular references may make us believe standard practice began in the great socioeconomic boom of the 1980’s, the actual origin lands ...
Foil, or foil stamping is a decorative printing process yielding a metallic glint. Most notably, foils are used to create unique, elegant designs that work on an instinctual level for our preferences.
This process is done by applying heat and pressure to a metallic or pigmented foil on to a solid surface. The foil is left permanently adhered to the surface leaving the design of the die (carved metal plates). Since there are no liquid inks involved, this is a dry ...
It’s more common than not for art production departments to suffer from a serious case of the “hurry-up-and-wait.” Deadlines are missed, last minute changes are made, and content rapidly changes. While rushing to meet a last minute deadline, it can be easy to breeze past the fundamentals of artwork preparation.
To combat the chaos and prevent further delays from art production errors, I created the mnemonic “Five Basic Rules to Check” before printing.
Files, Bleeds, Resolution, Type, and Color
Below are the “Five Basic ...
NCR Forms and Paper - No Carbon Required
The term NCR typically refers to a type of multi-page form or paper and stands for No Carbon Required. NCF forms are created from NCR paper for the purpose of creating quick and inexpensive multiple copies of the same form with or without the use of a printer.
The pages of an NCR form are referred to as a parts and standard NCR forms are offered in sets of 2 to 6 parts, whereby each ...
During the Woodrow Wilson era in 1919, prices fell from 3 to 2 cents for first class mail. Almost 100 years later, postage rates are dropping once again. In mid-April, prices will fall after an almost 3 year temporary increase from 49 cents to 47. Postcard rates will be 34 cents and international mail rates will dip 5 cents down to $1.15.
The increase was originally meant to combat an over $7 billion deficit due to the great recession. As a temporary measure ...
This upcoming January 2016, the Affordable Care Act (ACA) Employer Shared Responsibility Rule requires employers to file annual information returns. These new forms (1095B and 1095C) will be required in addition to the already required income reports. The ACA forms will report coverage information to the IRS for enrolled employees and former employees. This submitted data contains details of employees’ health insurance coverage, and will be used to verify that the minimum essential coverage (MEC) requirement has been met. Employees and their ...
The printing term "Back to Back" indicates that the paper is printing on both sides, the front and back. This term is interchangeable with "double-sided" printing and can also be written in shorthand for CMYK printing that has all 4 color inks on both sides as 4/4.
Additionally, a document that has full color on one side and a single color on the other side can be written as 4/1.
A digital proof is typically supplied in a PDF format. It is created from the supplied artwork for printing and the adjusted for color separations to check to see if there will be any errors or irregularities when printed.
This is not the same as a hard proof. Or physical printout to check colors and final positioning.
At Magagna & Company digital proofs are always free! Beware of any printing companies that do not supply PDF proofs.
A demy is a print industry term used to describe a standard sized piece of paper measuring 17.5 x 22.5 inches.