10 billion business cards are handed out each year and most are thrown out within a week. Splash color cards are held on to 10x longer than their standard cohorts. For every 2,000 business cards distributed, a company’s sales will increase by 2.5%. Despite knowing many facts and figures, it’s rare anyone contemplates the emergence of such a ubiquitous practice. While popular references may make us believe standard practice began in the great socioeconomic boom of the 1980’s, the actual origin lands ...
It’s more common than not for art production departments to suffer from a serious case of the “hurry-up-and-wait.” Deadlines are missed, last minute changes are made, and content rapidly changes. While rushing to meet a last minute deadline, it can be easy to breeze past the fundamentals of artwork preparation.
To combat the chaos and prevent further delays from art production errors, I created the mnemonic “Five Basic Rules to Check” before printing.
Files, Bleeds, Resolution, Type, and Color
Below are the “Five Basic ...
Printing Bleed or Bleed: Extra ink area that crosses the trim line. It is necessary for the production of printed materials that have artwork or text that extend beyond (or bleed off of) the edge of the final piece.
The smallest "bleed" that we recommend when preparing your artwork for print is 1/8 inch or .1275.
For help setting up proper bleeds in Adobe Illustrator click here.