Glossary Terms

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What Are Envelopes: Intro Lesson 101

Invitations, greeting cards, invoices, and advertisements are just a few of the many pieces of mail that one receives daily and many of these always arrive inside of an ENVELOPE. What most people don’t know is how many different shapes, sizes, and styles of envelopes there really are. Here are some quick tips when thinking about envelopes. Envelopes are a First Impression The envelope is a very important mailing tool, as it’s the first piece the end user sees. The most important goal ... Read more

Word of Today: Foil

Foil Stamping Foil, or foil stamping is a decorative printing process yielding a metallic glint. Most notably, foils are used to create unique, elegant designs that work on an instinctual level for our preferences. This process is done by applying heat and pressure to a metallic or pigmented foil on to a solid surface. The foil is left permanently adhered to the surface leaving the design of the die (carved metal plates). Since there are no liquid inks involved, this is a dry ... Read more

Word of Today: NCR

NCR Forms and Paper - No Carbon Required The term NCR typically refers to a type of multi-page form or paper and stands for No Carbon Required. NCF forms are created from NCR paper for the purpose of creating quick and inexpensive multiple copies of the same form with or without the use of a printer. The pages of an NCR form are referred to as a parts and standard NCR forms are offered in sets of 2 to 6 parts, whereby each ... Read more

Term of Today: Back to Back

The printing term "Back to Back" indicates that the paper is printing on both sides, the front and back. This term is interchangeable with "double-sided" printing and can also be written in shorthand for CMYK printing that has all 4 color inks on both sides as 4/4. Additionally, a document that has full color on one side and a single color on the other side can be written as 4/1. Read more

Word of Today: Digital Proof

A digital proof is typically supplied in a PDF format. It is created from the supplied artwork for printing and the adjusted for color separations to check to see if there will be any errors or irregularities when printed. This is not the same as a hard proof. Or physical printout to check colors and final positioning. At Magagna & Company digital proofs are always free! Beware of any printing companies that do not supply PDF proofs. Read more

Word of Today: Demy

A demy is a print industry term used to describe a standard sized piece of paper measuring 17.5 x 22.5 inches. Read more

Word of Today: Bleed

Printing Bleed or Bleed: Extra ink area that crosses the trim line. It is necessary for the production of printed materials that have artwork or text that extend beyond (or bleed off of) the edge of the final piece. The smallest "bleed" that we recommend when preparing your artwork for print is 1/8 inch or .1275. For help setting up proper bleeds in Adobe Illustrator click here. Read more

Accordion Fold

An Accordion Fold is a type of paper folding in which each fold runs in the opposite direction to the previous fold creating a pleated or accordion affect. In printing an Accordion Fold is most commonly seen in brochures as an alternative to the standard "Tri-Fold." Read more

Coated Paper vs Uncoated Paper

There are limitless choices of paper or "stock" as we like to call it but it all boils down into to main categories. Coated Paper and Uncoated Paper. Coated Paper Coating is a process by which paper is coated using blades or rollers to apply the coating agent for improved brightness or printing properties.  This process of "sealing" the the paper allows the coating to fill in the tiny crevices between the fibers of the paper to give it a smooth, flat surface. Depending on the ... Read more

What is Digital Printing?

Digital Printing: Digital printing is the cheapest way to go for smaller print runs. It uses a process more similar to a home or office printer that creates the image directly on the paper instead of transferring ink to plates. It is also the only way to print items that require variable data such as a unique code, name, or address.Digital prints CMYK, Black and White or CMYK blends of spot colors. According to Wikipedia, digital printing is defined as: ...methods of printing from a digital-based image ... Read more
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