10 billion business cards are handed out each year and most are thrown out within a week. Splash color cards are held on to 10x longer than their standard cohorts. For every 2,000 business cards distributed, a company’s sales will increase by 2.5%. Despite knowing many facts and figures, it’s rare anyone contemplates the emergence of such a ubiquitous practice. While popular references may make us believe standard practice began in the great socioeconomic boom of the 1980’s, the actual origin lands ...
Almost exactly one year ago today The Huffington Post posted a blog on why Direct Mail isn't dead. We agree! It's a great way to put your business in the home or office or your target audience. It's also still a great and profitable way for non-profit organizations to raise funding during their annual appeals.
In the article they list go over six different ways to make your direct marketing campaign a success. Read our simplified list below.
5 Ways to Nail a Direct ...
Web offset printing or just simply "offset printing" is a commonly used printing technique in which the inked image is transferred (or "offset") from a plate to a rubber blanket, and then to the printing surface (usually paper). The modern "web" process uses a large roll / reel of paper that feeds through a large printing press which continually prints as the paper is fed through. When using individual sheets of paper this process is called sheet fed offset printing.
The Steps in the Offset Printing Process