5 Simple Ways To Make Your Direct Mail Marketing Campaign a Success

email_iconAlmost exactly one year ago today The Huffington Post posted a blog on why Direct Mail isn’t dead. We agree! It’s a great way to put your business in the home or office or your target audience. It’s also still a great and profitable way for non-profit organizations to raise funding during their annual appeals.

In the article they list go over six different ways to make your direct marketing campaign a success. Read our simplified list below.

5 Ways to Nail a Direct Mail Campaign

  1. Entice them with a sweet treat by offering a special discount or promotion.
  2. Be targeted. Don’t waste your time and money sending mail to people who have no need or want for your products or services.
  3. Make it personal with inkjet printing.
  4. Don’t sound like a broken record used car salesman. Buy Buy Buy! Never equals Sold Sold Sold!
  5. Don’t forget follow up. Use the piece as a conversation starter.


Want to learn  more? Read the full article from The Huffington Post here.