During the Woodrow Wilson era in 1919, prices fell from 3 to 2 cents for first class mail. Almost 100 years later, postage rates are dropping once again. In mid-April, prices will fall after an almost 3 year temporary increase from 49 cents to 47. Postcard rates will be 34 cents and international mail rates will dip 5 cents down to $1.15.
The increase was originally meant to combat an over $7 billion deficit due to the great recession. As a temporary measure ...
Almost exactly one year ago today The Huffington Post posted a blog on why Direct Mail isn't dead. We agree! It's a great way to put your business in the home or office or your target audience. It's also still a great and profitable way for non-profit organizations to raise funding during their annual appeals.
In the article they list go over six different ways to make your direct marketing campaign a success. Read our simplified list below.
5 Ways to Nail a Direct ...