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Where Did Business Cards Originate?

10 billion business cards are handed out each year and most are thrown out within a week. Splash color cards are held on to 10x longer than their standard cohorts. For every 2,000 business cards distributed, a company’s sales will increase by 2.5%. Despite knowing many facts and figures, it’s rare anyone contemplates the emergence of such a ubiquitous practice. While popular references may make us believe standard practice began in the great socioeconomic boom of the 1980’s, the actual origin lands ... Read more

5 Things to Remember When Preparing Your Art for Print

It’s more common than not for art production departments to suffer from a serious case of the “hurry-up-and-wait.” Deadlines are missed, last minute changes are made, and content rapidly changes. While rushing to meet a last minute deadline, it can be easy to breeze past the fundamentals of artwork preparation. To combat the chaos and prevent further delays from art production errors, I created the mnemonic “Five Basic Rules to Check” before printing. Files, Bleeds, Resolution, Type, and Color Below are the “Five Basic ... Read more

Change in Postage Rates Coming Soon

During the Woodrow Wilson era in 1919, prices fell from 3 to 2 cents for first class mail. Almost 100 years later, postage rates are dropping once again. In mid-April, prices will fall after an almost 3  year temporary increase from 49 cents to 47. Postcard rates will be 34 cents and international mail rates will dip 5 cents down to $1.15. The increase was originally meant to combat an over $7 billion deficit due to the great recession. As a temporary measure ... Read more

Word of Today: Digital Proof

A digital proof is typically supplied in a PDF format. It is created from the supplied artwork for printing and the adjusted for color separations to check to see if there will be any errors or irregularities when printed. This is not the same as a hard proof. Or physical printout to check colors and final positioning. At Magagna & Company digital proofs are always free! Beware of any printing companies that do not supply PDF proofs. Read more

Nancy Magagna featured guest on WRNW1

President of Magagna & Company, Nancy Magagna was featured on the new WRNW1 -Womans Radio Network  radio show / podcast yesterday. In her short segment, she was interviewed by Roger Moore and discussed the future of Magagna & Company and how the company is able to set itself apart from its competitors. A few highlights include: We are a certified WBENC and Woman Owned Small Business (WOSB) We have excellent customer service and put this above all else As a one-stop-shop for printing and ... Read more
Effective Brochure Design

Five Simple Rules to Follow to Create an Effective Brochure

There are thousands if not millions of articles online regarding the art to creating effective brochures, our simple guide is a bit different. As a brochure printing company, we have seen hundreds of brochure designs come through our doors for printing and there are five rules all of the most effective brochures follow. 1. No one cares about you. You care about your company, but your reader is only interested in what your company can do for them. Make your reader the focus of ... Read more

What is Digital Printing?

Digital Printing: Digital printing is the cheapest way to go for smaller print runs. It uses a process more similar to a home or office printer that creates the image directly on the paper instead of transferring ink to plates. It is also the only way to print items that require variable data such as a unique code, name, or address.Digital prints CMYK, Black and White or CMYK blends of spot colors. According to Wikipedia, digital printing is defined as: ...methods of printing from a digital-based image ... Read more