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How Changes in Vendor Diversity Status Affect Non-profits and Corporate Print Purchasing

Some big changes in vendor status have non-profits and corporations looking for new options. For example, CRW Graphics, a former WBENC Certified business was recently acquired and lost its Diversity Status, which led to some clients losing out on their tax incentives and goodwill that comes along with using a Diversity vendor. WHY does working with a WBENC Certified company matter? In most states, organizations are required to use diversified vendors.Tax incentives, especially in the for-profit world can be significant.Diversity brings innovation by creating an ... Read more

4 Ways Printed Marketing Materials Engage Users

In a technological world where everyone is digitally connected it makes sense to promote your business digitally across multiple platforms. But what about print? Many marketing professionals ask the question – is print a good investment for ROI on marketing initiatives? The answer is YES! Absolutely. Print isn’t dead. In fact, it’s very much alive and well designed printed advertisements actively engage our brains! According to research from Temple University consumer neuroscience researchers in a study conducted for the U.S. Post Office, the results make a very ... Read more

Word of Today: Foil

Foil Stamping Foil, or foil stamping is a decorative printing process yielding a metallic glint. Most notably, foils are used to create unique, elegant designs that work on an instinctual level for our preferences. This process is done by applying heat and pressure to a metallic or pigmented foil on to a solid surface. The foil is left permanently adhered to the surface leaving the design of the die (carved metal plates). Since there are no liquid inks involved, this is a dry ... Read more

Change in Postage Rates Coming Soon

During the Woodrow Wilson era in 1919, prices fell from 3 to 2 cents for first class mail. Almost 100 years later, postage rates are dropping once again. In mid-April, prices will fall after an almost 3  year temporary increase from 49 cents to 47. Postcard rates will be 34 cents and international mail rates will dip 5 cents down to $1.15. The increase was originally meant to combat an over $7 billion deficit due to the great recession. As a temporary measure ... Read more

New for 2015 – ACA Forms

This upcoming January 2016, the Affordable Care Act (ACA) Employer Shared Responsibility Rule requires employers to file annual information returns. These new forms (1095B and 1095C) will be required in addition to the already required income reports. The ACA forms will report coverage information to the IRS for enrolled employees and former employees. This submitted data contains details of employees’ health insurance coverage, and will be used to verify that the minimum essential coverage (MEC) requirement has been met. Employees and their ... Read more

5 Simple Ways To Make Your Direct Mail Marketing Campaign a Success

Almost exactly one year ago today The Huffington Post posted a blog on why Direct Mail isn't dead. We agree! It's a great way to put your business in the home or office or your target audience. It's also still a great and profitable way for non-profit organizations to raise funding during their annual appeals. In the article they list go over six different ways to make your direct marketing campaign a success. Read our simplified list below. 5 Ways to Nail a Direct ... Read more
Effective Brochure Design

Five Simple Rules to Follow to Create an Effective Brochure

There are thousands if not millions of articles online regarding the art to creating effective brochures, our simple guide is a bit different. As a brochure printing company, we have seen hundreds of brochure designs come through our doors for printing and there are five rules all of the most effective brochures follow. 1. No one cares about you. You care about your company, but your reader is only interested in what your company can do for them. Make your reader the focus of ... Read more